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Gemini Trust Co., the US-based digital currency exchange founded by entrepreneurs Cameron and Tyler Winklevoss, has announced a new sponsorship deal with leading eSports franchise Echo Fox.

gemini logo bitcoin ether exchangeGemini said that the new sponsorship aims at integrating the global market of cryptocurrencies into eSports, an industry that has been booming across the globe generating an estimated US$748 million in revenues worldwide, a figure expected to reach US$1.9 billion by 2018, according to intelligence firm SuperData Research.

The team sponsorship marks the first ever for Gemini, and according to Tyler Winklevoss, co-founder and CEO of Gemini, there is still a massive amount of untapped opportunities within the eSports industry.

“Due to a general familiarity with cryptocurrencies, the gaming community is a natural place to cultivate understanding and trust as we work to introduce the benefits of digital assets to a broader, more mainstream market,”…

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