Although pseudonyms and privacy are not new in art, music, culture or many other aspects of life, technology has transformed them. It is not natural to think about musicians who would like to keep their real identities hidden from the public. They are expected to express their artistic prowess through performance in public. Nevertheless, many artists in general and many musicians in particular, are more comfortable staying away from the spotlight in a world with seemingly endless exposure.

It is widely known that Sia, Beth Gibbons – Portishead’s lead singer – and DJ SBTRKT, have hidden their identity or have shied away from the public in a number of ways. A currency like bitcoin, would not only have the potential of keeping them even further away from the public eye, but also fits in well with their role in modern pop culture. The cultural impact that Sia has had with her wigs and SBTRKT has had with his aboriginal masks, is a perfect match for the world of bitcoin, which was…



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