A recent downgrade of Google noted that their advertising model was being potentially threatened by companies that will offer “paid attention” services to users.  Could this rising attention economy be the silver bullet that digital currencies need?

Also read: Industry Report: Lawyers Defending Digital Currency Users

Why Is the Attention Economy Important?

A recent analyst report by James Dix ad Wedbush Securities downgraded Google, warning of a future in which search as we know it is will no longer the “cash cow” that Google has controlled for years.  His report focuses on what he calls, “The Four Horseman of the Search Apocalypse.” Dix points out the following:

“Digitizing commerce and advertising is easing targeting of self-identified consumers and consumer control of [internet]-delivered ads, and thus user-priced attention gateways. To target the market of people in the market, conditioning “paid attention” on purchase could often substitute for search…

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